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Elite Wellness Chiropractic logoWest End Chiropractic logoCorefunction Clinic Logo

Why most chiropractic marketing fails

You've probably been here before:

  • You hire an agency promising "guaranteed leads" for $500 a month. Six months later, you're getting clicks but no patients.

  • You hire another one for $1,500 a month with a "social media specialist" who posts inspirational quotes that nobody books an appointment from.

  • You try Facebook Ads and end up with a feed full of tire-kickers asking about insurance you don't take.

Meanwhile, the practices actually growing are doing one specific thing well: they're showing up when patients search Google. Not on Instagram. Not on TikTok. Google. Because that's where someone with sciatica at 9pm actually goes to find help.

That's the only thing we do. We build the search marketing engine that puts your practice in front of patients at the exact moment they're ready to book.

Corey Hiben looking like he's frustrated.

Want to know what's actually wrong with your current marketing?

Get a free, personalized marketing audit. We'll record a video walkthrough of your current Google Ads, SEO, Google Business Profile, and website - showing you exactly what's working, what's broken, and where you're leaving patients on the table.

Our Process: How we work with chiropractic practices

01

We audit what you have

Before we touch anything, we look at every piece of your current marketing - your ads, your website, your GBP, your local rankings, your competitors. We figure out what's actually broken vs. what just feels broken. The audit informs the entire strategy.

02

We build the engine

We set up your Google Ads campaigns, build your dedicated landing pages, optimize your Google Business Profile, and connect everything with proper call tracking and conversion attribution. Built around your specific service mix and ideal patient profile, not a template.

03

We optimize relentlessly

Once the engine is running, we tune it every week. New ad copy, A/B testing on landing pages, GBP signal posts, SEO content, conversion adjustments. Every month you get a report showing exactly what changed and what it produced.

Six services. One specialty.

Every service we offer is built specifically for chiropractic practices doing $1M+ in revenue.

Google Ads for Chiropractors

Continuity-driven Google Ads that match the search to the landing page to the call.

  • Cost-per-lead under $70 within 90 days

  • Patients who book, not tire-kickers

  • Full call & conversion attribution

Learn more

Chiropractic SEO

Local-first SEO built to rank you for the patients in your zip code, not vanity traffic.

  • Top-3 rankings for your money keywords

  • Compounding organic patient flow

  • A defensible position competitors can't buy

Learn more

Google Business Profile Management

Heatmap-tracked GBP management built to win the local map pack and keep you there.

  • Map pack visibility across your service area

  • More direction requests & calls from Maps

  • Heatmap reports showing exactly where you rank

Learn more

Chiropractic Landing Pages

Custom landing pages that hit 8 to 10% conversion rates — 4x the industry average.

  • 8–10% conversion rates on paid traffic

  • Higher-quality leads from the same ad spend

  • Service-specific pages, not a generic homepage

Learn more

Chiropractic Website Design

Websites built to rank in search, show up in AI results, and convert visitors into patients.

  • A site that ranks, not just one that looks good

  • AI-search visibility (ChatGPT, Perplexity, Gemini)

  • Visitors who convert into booked appointments

Learn more

Multi-Location Marketing

Per-location strategy built to scale chiropractic groups from 2 to 12+ locations.

  • Each location ranking in its own market

  • Per-location reporting, not a blended average

  • Predictable patient flow as you open new sites

Learn more

What makes ChiroXdifferent

Beyond standard marketing services... we're scaling partners who understand the unique challenges of breaking through revenue plateaus in established practices.

Founder-led, not pod-rotated.

You work directly with Corey and a small team. No account-rotation carousel, no junior strategist who "inherits" your account three months in. The same people who build your strategy are the ones running it every week.

We only work with chiropractors.

Not dentists, not med spas, not lawyers. Just chiropractors. We've spent years learning what actually works in this niche — what your patients search for, what your front desk handles, what your competitors are doing. We're not figuring it out as we go.

We only do search marketing.

No Instagram, no TikTok, no influencer content. We work in Google search, Google Maps, and the AI search engines patients are starting to use. That's where high-intent patients are looking, and that's where we put all our energy.

Real results, not vanity metrics.

We've taken client cost-per-lead from $150 down to under $70. We've helped Thrive Wellness Center shift their ad budget from social media to Google and dramatically improve lead quality and volume. We track conversions, calls, and booked patients — not impressions and clicks.

Testimonials

Corey transformed my aging website into a lean, high-converting machine. Within a week, we saw a surge in online patient bookings, and now we’re ranking on the first page of Google!

The process was seamless, and Corey’s communication was top-notch. If you’re in the health space, this is the guy you need!

Dr. Casey Morgan

West End Chiropractic

I’ve had a great experience working with Corey. Extremely knowledgeable and helped navigate this space marketing space with ease as it is all foreign to me. I appreciate all that you have done. Thank you.

Dr. Andrew Danielson

CoreFunction Chiropractic

Besides being excellent at what he does, Corey stands apart by caring deeply about his client's.

I am really happy with my website but even more impressed by the care he took to understand my needs and the time he took talking me through different questions I had.

Dr. Andrew Haley

Align

I cannot recommend working with Corey to develop your website enough! He is super easy to work with, gets back to me quickly, and is quick to take action to move the project forward.

I am also super happy with the finished product and am confident he will provide great continued support.

Dr. Blake Bohanan

Shift Performance

Level Up Your Practice with the ChiroX Marketing Show

Real conversations with seven-figure chiropractic practice owners. No sponsorships, no fluff, no recycled mindset content. Just the real stories of how chiropractic practices actually grow.

Frequently Asked Questions

Yes—if we’re a fit, you can roll directly into implementation with us. But there’s no pressure. You can take your plan and use it however you’d like.

This isn’t a lead-gen gimmick. It’s a deep, strategic engagement designed to give you a clear, custom plan—not a generic PDF.

Most strategy plans are delivered in 1–2 business days. We’ll also do a live walkthrough to make sure you fully understand the game plan.

You’ll get a full report, Loom video walkthrough, and (optional) strategy call. It covers competitors, keywords, website review, SEO gaps, offer recommendations, and your 90-day roadmap.

Absolutely. We provide the strategy—you decide who executes. If you prefer to keep it in-house, we’ll equip you with everything you need.

We sometimes credit part of the strategy fee toward implementation if you move forward quickly. Just ask on your intro call.

Probably. Most agencies don’t offer real market research. Our plan can help you measure if your current team is focusing on the right things—or missing big opportunities.

No. We’ll review your existing site and tell you whether it’s helping or hurting. If it needs updates, we’ll explain why.

Perfect—this is designed for exactly that. We’ll show you what it will realistically take to outrank, out-offer, and out-convert your competition.

Yes. Everything in this strategy engagement is designed specifically for chiropractic clinics competing in local markets.

Most "okay" practices are leaving 30 to 50% of their potential patient flow on the table because they're doing marketing that's good enough to keep the lights on but not good enough to scale. We help established practices break through the plateau and build predictable patient acquisition that doesn't depend on you personally. If you're at capacity and want to hire your way out of treating, you need consistent lead flow first - and that's what we build.

Most chiropractic Google Ads campaigns fail for two specific reasons: the ads send traffic to generic homepages instead of dedicated landing pages, and there's no system to follow up with leads who don't book on the first attempt. We fix both. The ad copy matches the search intent, the landing page matches the ad, and the lead pipeline catches anyone who falls through the cracks. That's why our clients see cost-per-lead drop from $150 down to under $70 within 90 days.

Google Ads traffic starts within 2 weeks. Meaningful, optimized lead flow by day 60. SEO compounds over 6 to 9 months. We set realistic expectations upfront because the agencies that promise "leads in 7 days" are the same ones you've been burned by before. If you need patients in the next month, Google Ads is your fastest path. If you want a defensible long-term position, the SEO work is what compounds over time.

No. We have a 3-month minimum because the algorithm needs time to optimize. After that, it's month-to-month with 30 days notice. We don't lock clients in with annual contracts or cancellation penalties. Our goal is to deliver enough value every month that you stay because you want to, not because you're stuck.

We measure in sales qualified leads, not clicks or impressions. Every campaign has full call tracking and form attribution, so you can see exactly which keywords are driving which patient bookings. Monthly reports show new patient leads, cost per lead, conversion rates, and Google Business Profile heatmap progress. If you want to know "did marketing work this month," the answer is in the report - not buried in vanity metrics.

Organic rankings are great. They're also fragile, slow to recover when they shift, and capped by whatever your current page count and content depth allow. Adding paid search and proactive Google Business Profile management gives you a defensible position that doesn't disappear when Google changes its algorithm. The practices winning long-term don't pick one channel - they own search across paid, organic, and the map pack at the same time.

Almost none. We handle the strategy and execution. You get a monthly call where we walk through what's working, what we're testing, and what's coming next. Outside of that, you focus on patient care. We're not a consultant who hands you a strategy and tells you to execute it - we run the full marketing engine so you don't have to.

Because high-intent patients aren't on Instagram looking for a chiropractor at 9pm. They're on Google. Social media generates low-intent leads who scroll past your ad, click out of curiosity, and either ghost or waste your front desk's time with insurance questions you don't take. We're not anti-social-media as a brand-building tool, we just don't think it's where your marketing budget should go if your goal is more new patients. We've helped clients shift their ad budget from social to Google and dramatically improve both lead quality and volume.

A $500-a-month agency runs your campaigns alongside 30 other accounts. Your work is templated, your account manager is a junior, and your reports show clicks instead of patients. We do the opposite. We work with a small number of clients each quarter, your point of contact is a senior operator, and we measure in booked appointments. We charge more because the work actually gets done. The math works because one new care plan typically covers our fee for the month.

The math doesn't work below $1M. Our fees plus ad spend need to fit inside a marketing budget that's 8 to 12% of revenue, and a sub-$1M practice usually doesn't have that capacity without starving the rest of the business. If you're close to $1M and growing fast, let's still have a conversation - we can plan a start that aligns with where you're going. If you're at $400K, we're not the right fit yet, and we can recommend agencies that specialize in that sta

Paid traffic (Google Ads & LSAs) usually starts generating leads within days. SEO and organic efforts typically take 30–90 days to gain traction.

Not necessarily. We’ll recommend the best mix for your market based on competition, budget, and your growth goals.

We usually recommend starting with $1,000–$2,000/month in ad spend. That number may vary depending on your local market and how aggressive you want to grow.

Perfect. We’ll optimize and enhance it so it actually drives traffic, clicks, and calls—rather than sitting idle.

Yes. You’ll have access to detailed dashboards showing impressions, clicks, conversions, and cost per lead.

Not always. We’ll review your current site and recommend changes only if they’re needed to convert traffic into patients.

We offer flexible scopes but require 30-day notice on cancellations. We scale campaigns based on your growth and goals.

We specialize in chiropractic, focus entirely on Google-based patient acquisition, and prioritize ROI—not vanity metrics.

Nope. We handle everything—from ad creation to tracking setup to reporting—so you can focus on treating patients.

We’ll start with a strategy call to see if we’re a good fit. If we are, we’ll build a growth plan and begin execution right away.

We’ll review your site and tell you exactly what’s helping or hurting conversions. Some clinics just need tweaks—others need a fresh start.

A landing page is built for one purpose: converting traffic from ads or emails into action. Your website is broader, but we can optimize both.

We install tools like call tracking, form tracking, and dashboards so you know what every dollar is doing.

We often start with proven wireframes but tailor them for your brand, niche, and offer. High performance, without the cookie-cutter feel.

Yes. Clean site structure, proper metadata, mobile responsiveness, and page speed all improve your ranking and conversions.

Nope. We can handle all design, development, and optimization in-house.

Yes. For clinics with volume, we offer split testing to optimize calls-to-action, headlines, and layouts.

We always use secure forms and can guide you on HIPAA-friendly tools and best practices for lead capture.

If your site looks great but doesn’t convert, we’ll identify what’s missing—from offer placement to call-to-action flow.

Book a strategy call. We’ll review your site, traffic sources, and show you exactly how to improve your conversion rate.

Mostly, yes. We focus on intake calls, follow-ups, scheduling, and converting leads into booked appointments—but owners and managers benefit too.

Yes, for Market Domination clients. For others, our video training library and scripts are designed to be plug-and-play.

Absolutely. Our resources are built so new hires can get up to speed quickly, without the owner having to train every time.

We share all resources in a private portal or folder, and videos can be watched on-demand. We also include printable scripts and checklists.

Yes. You’ll have access to group “office hours” and Q&A through the community for quick feedback.

Yes. We provide call scripts, email/SMS templates, and even automation support to recover and re-engage leads.

We provide light scripting and follow-up help, but full training and systems are part of the Market Domination tier or as a custom add-on.

No problem. All materials are built for simplicity—short videos, easy templates, and walkthroughs that don’t require a marketing degree.

Yes. We’ll provide core scripts you can adjust, and we’ll help tailor them if you're targeting a specific demographic like sports injury, PI, or family care.

If they’re closing 100% of leads, maybe not. But even great teams benefit from structure, coaching, and systems to stay consistent and improve over time.

We create customized plans to fit your budget and deliver a strong ROI.

We focus on measurable results (new patients, revenue) and provide detailed reporting.

We specialize in chiropractic marketing, understanding your unique needs.

Yes, we partner with established practices to achieve scalable growth.

We're committed to continuous learning and leverage AI for optimal results.

We handle the heavy lifting, providing clear communication and updates.

Absolutely. We collaborate with you to ensure your goals are met.

Yes, website design is included in our Market Domination package.

We optimize your Google Business Profile, manage citations, and improve your online visibility.

While we can't guarantee specific outcomes, we're dedicated to delivering measurable growth.

Ready to scale beyond $1M?

Join the chiropractic practices that have stopped chasing leads and started running marketing that actually works. We take on a limited number of new clients each quarter so every practice we work with gets the attention they need.

Limited to 5 new partnerships per quarter • For chiropractic practices doing $1M+ in annual revenue

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